Privacy policy

Last updated: November 2, 2026

This Privacy Policy explains how Ride Ease (“Ride Ease,” “we,” “us” or “our”) collects, uses, shares and protects personal information when you visit, use or make a purchase from our online store (the “Site”).

1. Who We Are

Ride Ease is the data controller responsible for the personal information collected through the Site.

Business name: Ride Ease
Legal owner: [COMPLETE: Full legal name of the individual or company operating Ride Ease]
Business address: 3 Rue de la Plume, Belleville en Beaujolais, France
Website:
Privacy email: infoclients@use.startmail.com
Telephone:
Alternative contact: infoclients@use.startmail.com

Ride Ease operates an online store selling travel-comfort products, including anti-motion-sickness glasses for children and adults. Products are fulfilled and shipped directly by an external supplier or warehouse.

2. Scope of This Policy

This Privacy Policy applies to personal information collected when you:

  • Visit or browse the Site;
  • Create or manage an order;
  • Purchase or return a product;
  • Contact customer support;
  • Subscribe to marketing communications;
  • Interact with our advertisements; or
  • Otherwise communicate with Ride Ease.

The Site is intended for adult customers and is not directed to children.

3. Personal Information We Collect

The personal information we collect depends on how you interact with the Site.

3.1 Information You Provide Directly

When you place an order or attempt to make a purchase, we may collect:

  • Full name;
  • Email address;
  • Telephone number;
  • Shipping address;
  • Billing address;
  • Order information;
  • Product, size and quantity selected;
  • Discount codes used;
  • Customer-support communications; and
  • Return or refund information.

3.2 Payment Information

Payments are processed through Shopify Payments or another payment provider available through Shopify.

Your payment provider may collect your card number, expiration date, security code, billing information and other information necessary to authorize the transaction.

Ride Ease does not directly store complete payment-card numbers or card security codes.

3.3 Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

  • Internet Protocol address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Language and approximate location;
  • Pages viewed;
  • Links clicked;
  • Products viewed or added to the cart;
  • Referring website;
  • Date and time of access;
  • Session information;
  • Cookie identifiers; and
  • Information about how you interact with the Site and our advertisements.

3.4 Information From Third Parties

We may receive personal information from:

  • Shopify;
  • Payment processors;
  • Shipping and fulfillment providers;
  • Analytics providers;
  • Advertising platforms;
  • Social-media platforms;
  • Email-marketing providers, if used;
  • RapiBundles; and
  • Other applications connected to our Shopify store.

4. How We Use Personal Information

We may use personal information to:

  • Process and confirm orders;
  • Collect and verify payment;
  • Send order confirmations and shipping updates;
  • Deliver products;
  • Handle returns, refunds and customer complaints;
  • Provide customer support;
  • Prevent fraud, abuse and security incidents;
  • Maintain and improve the Site;
  • Understand how customers use the Site;
  • Personalize the shopping experience;
  • Measure the performance of our marketing;
  • Display relevant advertising, where permitted;
  • Send marketing communications when legally permitted;
  • Comply with tax, accounting and legal obligations;
  • Establish, exercise or defend legal claims; and
  • Enforce our policies and Terms of Service.

5. Legal Bases Under the GDPR

If the European Union General Data Protection Regulation applies, we process personal information using the following legal bases:

5.1 Performance of a Contract

We process information when necessary to:

  • Process your order;
  • Collect payment;
  • Arrange shipping;
  • Provide customer support;
  • Process returns and refunds; and
  • Fulfill our contractual obligations.

5.2 Legitimate Interests

We may process information when necessary for our legitimate interests, including:

  • Operating and improving the Site;
  • Preventing fraud and misuse;
  • Securing our systems;
  • Understanding store performance;
  • Responding to customer inquiries; and
  • Protecting our legal rights.

We consider whether these interests are overridden by your rights and interests before relying on this legal basis.

5.3 Consent

We rely on consent when required for:

  • Non-essential cookies;
  • Advertising pixels;
  • Certain analytics technologies; and
  • Email or SMS marketing.

You may withdraw your consent at any time. Withdrawal does not affect processing performed before consent was withdrawn.

5.4 Legal Obligations

We may process and retain information to comply with legal obligations relating to:

  • Taxation;
  • Accounting;
  • Consumer protection;
  • Fraud prevention;
  • Product safety; and
  • Valid requests from public authorities.

6. How We Share Personal Information

We share personal information only when necessary to operate the store, complete orders, provide services or comply with legal obligations.

6.1 Shopify

The Site is hosted and operated through Shopify. Shopify processes information necessary to provide the ecommerce platform, checkout, security, analytics and related services.

Shopify may process personal information in accordance with its own privacy policies when acting for its independent purposes.

6.2 Payment Providers

Payment details are shared with Shopify Payments and any other payment provider selected at checkout to authorize and process transactions, prevent fraud and manage disputes.

6.3 Suppliers, Warehouses and Carriers

Because products are shipped directly from an external supplier or warehouse, we share the information necessary to prepare and deliver your order, including:

  • Customer name;
  • Shipping address;
  • Telephone number;
  • Ordered product;
  • Size and quantity; and
  • Other delivery instructions.

Suppliers, fulfillment partners and carriers may not use this information for unrelated marketing purposes.

6.4 Shopify Applications

We use RapiBundles to provide bundle offers and related shopping functionality. RapiBundles may process information relating to products, carts, orders or Site interactions as necessary to provide its services.

6.5 Advertising and Analytics Providers

We may use the following services:

[COMPLETE: Retain only the services actually used]

  • Meta/Facebook;
  • TikTok;
  • Google Analytics;
  • Google Ads; and
  • Other analytics or advertising providers connected to Shopify.

These providers may collect device information, cookie identifiers, IP addresses, browsing activity, purchase events and advertising interactions.

6.6 Email Marketing

[COMPLETE: State whether email marketing is used and identify the provider]

If you subscribe to marketing emails, your name, email address and interaction data may be shared with our email-marketing provider for the purpose of delivering and measuring those communications.

6.7 Professional Advisers and Authorities

We may disclose information to accountants, lawyers, insurers, regulators, law-enforcement agencies or courts when reasonably necessary to:

  • Comply with the law;
  • Respond to a valid legal request;
  • Prevent fraud or security incidents;
  • Protect customers or third parties; or
  • Establish, exercise or defend legal claims.

6.8 Business Transfers

If Ride Ease is involved in a merger, acquisition, financing, reorganization or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.

7. Sale and Sharing of Personal Information

Ride Ease does not sell personal information in exchange for money.

However, certain disclosures to advertising or analytics providers may be considered a “sale,” “sharing” or use for targeted advertising under California or other U.S. state privacy laws, even when no money is exchanged.

Where required, you may opt out through:

  • The cookie-consent tool available on the Site;
  • A “Do Not Sell or Share My Personal Information” link, if displayed;
  • A recognized Global Privacy Control signal; or
  • An email to infoclients@use.startmail.com.

8. International Data Transfers

Ride Ease is established in France and sells products to customers in the United States and Europe.

Personal information may be processed or stored outside your country, including in the United States, Canada and other countries where Shopify, payment providers, suppliers, carriers or service providers operate.

When personal information is transferred outside the European Economic Area, we rely on legally recognized safeguards where required, which may include:

  • An adequacy decision issued by the European Commission;
  • Standard Contractual Clauses approved by the European Commission;
  • The EU-U.S. Data Privacy Framework, where applicable;
  • Supplementary security measures; or
  • Another lawful transfer mechanism.

You may contact us for additional information about the safeguards applicable to a particular transfer.

9. Cookies and Advertising Pixels

Cookies are small files placed on your browser or device. We use cookies and similar technologies to operate the Site and understand how it is used.

9.1 Essential Cookies

These cookies are necessary for:

  • Shopping-cart functionality;
  • Checkout;
  • Payment processing;
  • Security;
  • Fraud prevention;
  • Session management; and
  • Saving privacy preferences.

Essential cookies cannot generally be disabled through our cookie tool because the Site may not function correctly without them.

9.2 Analytics Cookies

Analytics cookies help us understand:

  • How visitors find the Site;
  • Which pages and products are viewed;
  • How visitors navigate the Site; and
  • Whether technical improvements are needed.

9.3 Advertising Cookies and Pixels

Advertising technologies may be used to:

  • Measure advertising performance;
  • Build advertising audiences;
  • Limit repeated advertisements;
  • Attribute purchases to campaigns; and
  • Display advertising based on browsing activity.

Where required by law, these technologies will not be activated until you provide consent.

9.4 Managing Cookies

You can manage or reject non-essential cookies through:

  • The cookie banner or privacy settings on the Site;
  • Your browser settings;
  • Advertising-platform preference tools; and
  • A recognized Global Privacy Control signal.

Blocking certain cookies may affect some Site features.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy.

Typical retention periods include:

  • Order and transaction records: retained for the period required by applicable tax, accounting and consumer-protection laws;
  • Customer-support communications: retained while necessary to resolve the request and protect legal rights;
  • Marketing information: retained until you unsubscribe, withdraw consent or request deletion;
  • Cookie and analytics information: retained according to the settings and retention periods of the relevant provider;
  • Fraud and security records: retained as reasonably necessary to protect the Site and prevent abuse; and
  • Legal claims: retained until the applicable limitation period expires.

Information may be retained for longer when required by law or necessary for an ongoing dispute or investigation.

11. Your European Privacy Rights

If you are located in the European Economic Area, you may have the right to:

  • Access the personal information we hold about you;
  • Correct inaccurate or incomplete information;
  • Request deletion of your information;
  • Restrict certain processing;
  • Object to processing based on legitimate interests;
  • Object to direct marketing;
  • Receive certain information in a portable format;
  • Withdraw consent at any time; and
  • Lodge a complaint with a data-protection authority.

These rights may be subject to legal limitations and exceptions.

To exercise a right, email infoclients@use.startmail.com. We may request information necessary to verify your identity.

As Ride Ease is established in France, you may also contact the French data-protection authority:

Commission Nationale de l’Informatique et des Libertés (CNIL)
Website: https://www.cnil.fr

12. U.S. State Privacy Rights

Residents of California and certain other U.S. states may have rights regarding their personal information, subject to applicable thresholds, exceptions and verification requirements.

These rights may include:

  • The right to know what personal information is collected;
  • The right to access personal information;
  • The right to request deletion;
  • The right to correct inaccurate information;
  • The right to obtain a portable copy;
  • The right to opt out of the sale of personal information;
  • The right to opt out of sharing for cross-context behavioral advertising;
  • The right to opt out of targeted advertising;
  • The right to limit certain uses of sensitive personal information, where applicable; and
  • The right not to receive discriminatory treatment for exercising a privacy right.

12.1 California Residents

California residents may request information about:

  • Categories of personal information collected;
  • Sources of that information;
  • Business or commercial purposes for collecting it;
  • Categories of third parties receiving it; and
  • Specific pieces of personal information held about them.

Ride Ease does not knowingly use or disclose sensitive personal information for purposes requiring a right to limit under the CCPA/CPRA.

12.2 Exercising U.S. Privacy Rights

To submit a request, contact:

Email: infoclients@use.startmail.com
Subject: U.S. Privacy Request

Please provide enough information for us to identify your records and understand the request. We may need to verify your identity before responding.

You may use an authorized agent where permitted by law. We may request proof that the agent is authorized to act for you.

If we deny a request, residents of certain states may have the right to appeal by replying to our decision with the subject line “Privacy Appeal.”

12.3 Global Privacy Control

Where legally required, we treat a recognized Global Privacy Control signal as a request to opt out of the sale or sharing of personal information or targeted advertising for the browser or device sending the signal.

Because these signals are device- and browser-specific, you may need to enable the signal separately on each browser and device.

13. Children’s Privacy

The Site is intended for adults and is not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 in the United States or under 16 in the European Union.

Our products are marketed and sold to adults, including parents and caregivers. Information about children is not required to browse the Site or place an order.

If you believe a child has provided personal information through the Site, contact us at infoclients@use.startmail.com so we can investigate and delete the information where appropriate.

14. Data Security

We use reasonable administrative, technical and organizational measures intended to protect personal information against:

  • Unauthorized access;
  • Accidental loss;
  • Misuse;
  • Alteration; and
  • Unauthorized disclosure.

These measures may include secure connections, access controls, payment tokenization and protections provided by Shopify and our service providers.

No method of transmission or storage is completely secure. We cannot guarantee absolute security.

15. Marketing Communications

If you consent to receive marketing emails, we may send information about products, promotions and store updates.

You may unsubscribe at any time by:

Unsubscribing from marketing does not prevent us from sending transactional communications, such as order confirmations, shipping updates or responses to customer-service requests.

16. Third-Party Websites

The Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, services, legal obligations or technology.

The revised Policy will be published on this page with an updated “Last updated” date. Where legally required, we will provide additional notice or request renewed consent.

18. Contact Us

For questions about this Privacy Policy, our privacy practices or your personal information, contact:

Ride Ease
3 Rue de la Plume
Belleville en Beaujolais, France
Email: infoclients@use.startmail.com
Telephone:
Alternative contact: infoclients@use.startmail.com
Website: